Toyota S-FR Concept

First look at the new Toyota S-FR Concept to be released at the Tokyo Auto Show.  We are very excited to see Toyota building something with a little fun.  This maybe a love child of Toyota, Fiat, and Mazda..  What do you think about it?

Toyota S-FR (world premiere)
The Toyota S-FR is a concept vehicle that continues the proud heritage of Toyota’s fun-to-drive lightweight sports cars. Pitched as an entry-level model, the new concept emphasizes responsiveness, and aims to make a whole new generation fall in love with driving.

Compact and Simple
The concept’s compact body is incredibly light, yet offers a smooth driving style. Not just a sports car, it pairs the simplicity of an entry-level model with an intimacy that brings human and machine closer together.

Fun to Drive
Benefiting from the unique advantages of a lightweight sports car, the concept offers smooth, responsive and direct handling that gives a real sense of communication between car and driver―one key benefit of the FR (front engine/rear drive) format.

Sporty design
The concept’s long nose and wide stance make for an archetypal sports car profile, while the familiar roundness of its frame inspires a feeling of closeness. The simple and modern finish of the interior rounds off a design that stresses approachable simplicity while conveying the vehicle’s performance and sporty spirit.
– The full-fledged FR layout gives the engine a front midship location. Optimal weight distribution and independent suspension make for outstanding cornering performance.
– A six-speed manual transmission offers smooth acceleration, adding to the car’s fun, responsive drive.
– The Toyota S-FR was conceptualized as the kind of vehicle that attracts its own die-hard fan base, whose members love driving and customizing it.

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Joseph Dale SF Owner/Editor Born in Houston, Texas Lives in Atlanta, GA Mazda Lover