UTV Underground presents: RJ Anderson XP1K3
Professional Driver. One-Of-A-Kind Heavily Modified Vehicle. Do Not Attempt. You Could Die. “XP1K3” is five-minute full throttle, turbo powerd, mind bending, off-road thrill ride through the most unforgivable obstacles imaginable. RJ Anderson fearlessly attacks massive jumps, high speed drifts, and treacherous man-made terrain in his custom 200 horsepower Polaris RZR XP Turbo. XP1K3 was produced by motorsports production powerhouse Mad Media in the post apocalyptic dystopian decay of abandoned steel mills, old factories, and train yards…and features an array of massive obstacles spread out over six locations in Youngstown, Ohio. Shot in stunning 4K resolution!
The XP1K viral film series has amassed more than 16 million views across YouTube, Facebook and Instagram so far, and has been watched in more than 70 different countries. The adrenalized, branded video campaign has made hundreds of millions of impressions worldwide, redefining the Sport Utility Vehicle (UTV) and Side-by-Side (SxS) market.
More than a year of planning went into the development and execution of the “XP1K3” campaign. It took the build team of 15, more than a month to weld, stack, cut, bend and fabricate the custom playground with multiple obstacles. The Mad Media crew of 40 then spent 14 days on location battling dust, rust, rain, mud and fog to capture each of their incredible imagined obstacles.
Keep track of all the XP1K3 news and information at www.XP1K3.com
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