Atlantic Street Movement: Get Low Atlanta 2023
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Once again Atlantic Street Movement invades Atlanta. This time around they hosted the event at the legendary Underground Atlanta. When I first moved to Atlanta in the early 90s it was full of restaurants and shops. After the 1996 Summer Olympics the Malls downtown took a lot of the business out of Underground. Most of the nightlife shifted to Buckhead and once all the businesses moved it was a ghost town. The last 5 years Underground Atlanta has started to get more traction as an event center for concerts and art exhibits.
Fast forward to August 2023 and Atlantic Street Movement is hosting their annual Atlanta show there. ASM has modeled their brand on the stance style of our culture. ASM grew its fanbase out of West Palm, Florida and have been making their mark all over the US with their Get Low events.
The team has managed to master the art of communicating and connecting with the locals and making sure the event is successful. While everyone loves to have events in their city. Taking that little extra effort and making sure you connect with the local community that you are hosting in goes far. And that has been the key to success with all their events. Atlanta has been stamped as a city that does not support out of town shows. But ASM has done its homework and invested time here over the years and it has paid off.
When Khris told me about his plan to host at Underground Atlanta I was in shock. I was overwhelmed with the logistics of it all, but I knew he could pull it off. My biggest worry was containing the show in one area, and being able to control crowd flow. Underground Atlanta was originally built to hold constant flow of people in and out of it, so there are 10 different ways into the underground area. So controlling the crowd was a big concern of mine.
Originally there were 2 courtyards available for parking on the street level, but apparently the lot was double booked, and they lost half of the lot and about 40-50 spaces. So when the underground parking was full we had to scramble for parking on the street level.
Luckily there was just enough space to get everyone in one of the courtyards. The remaining cars had to park on the main street, which made for a slight hassle but made for cool photo opportunities.
Another hurdle was getting the cars physically inside the venue. The only way in and out was a 2 level ramp, which was not as bad as we thought it would be. And only a handful of cars had major issues getting in and out. During roll-in they stopped letting cars in due to space, which over flowed into the top side courtyard.
Once inside the visuals were cool, it gave off the vibes of a night event in the heart of the city.
Keck’s Corvette on display front and center.
Half of the Underground is used for events and most of the shops spaces were vacant and open to the vendors to use. Riverside Chattanooga and Misguided made good use of the opportunity with their setup and turned the space into a walk-in store.
Further down this area was dark, but had projectors on the walls for lighting, and also at the end they had a lounge area and a DJ as well some crazy light show. A whole different element to the show, but it was cool nonetheless.
Infamous Society lined up…
Marq’s NSX sitting nice at the end of the hall.
G’s Toyota Century
Juan’s Toyota Celsior
Larry’s LS460 next to Mauricio’s newly acquired Porsche
Micaela’s 300ZX
Eric’s Honda Odyssey Absolute
Overall the show was dope and it looked like a good bit of people came out, being in a different atmosphere was a welcoming change of pace. I hope that ASM returns next year in this venue. I think with some adjustments with scheduling and the layout it will be much improved. Hats off to the Atlantic Street Movement Team for their hard work.
